As Google announces the release of Chrome 71 which will be available by next month, Google plans on stepping up its fight against the internet’s abusive ads problem its users face by blocking every ad on the site that persistently shows them.
Abusive ads come in many ways, but generally speaking, it causes your browser to misbehave by either generating fake system messages, automatically redirecting you to an abusive website, or attempt to steal personal information.
Initially, Google has tried to use Chrome to address this problem back in July when Google release Chrome 68 to prevent sites from opening new tabs or windows if they were reported for showing abusive information.
The Google Chrome 71 which is scheduled for release in December, will give site owners a 30 day grace period to clean up their site after an abusive experience is reported. Failure to remove the abusive ads will cause Chrome to automatically block every ad on the site, regardless of whether they are grouped as abusive or not.
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Animation: Google
However, users will have the ability to choose whether they want to turn off the ads block or not. But majority will likely leave their settings at their default values, effectively withholding a huge portion of a flagged site’s revenue. It’s motive for sites to prevent this bad behavior, even if it’s an uncomfortable reminder of how much control Google now have over the internet.
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